Adserve AS Privacy Policy

This Privacy Policy outlines how Adserve AS ("Adserve", "we", "us", "our") collects, uses, and shares information when you are presented with an ad served by ( is a comprehensive platform for creating, delivering, hosting, and optimizing online banner ads.

Personal Information We Collect

When you view an ad served by our platform, we automatically collect certain information about your device, including your web browser type, IP address, time zone, and some of the cookies installed on your device. Additionally, we track how you interact with the ad, such as how long the ad is visible and whether you click on it.

Information We Collect Through Technology

  • Log Files: Track actions occurring within the ad, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

How We Use Your Personal Information

We use the information collected to:

  • Assess potential risk and fraud, particularly through your IP address.
  • Enhance and optimize our ad delivery by analyzing how users interact with ads, which helps in refining our marketing and advertising strategies.

Legitimate Interest Justification for Adserve

Adserve is committed to protecting user privacy while delivering high-quality advertising services. Our processing of data based on legitimate interests includes:

  • Security and Fraud Prevention: To safeguard our digital services and infrastructure, we retain IP addresses and related data for up to 30 days.
  • Ad Delivery Optimization: Utilizing real-time processing to deliver high-quality content tailored to network conditions without long-term data storage.

Balancing Test

We've conducted assessments to ensure our data processing does not override your rights and freedoms, employing necessary security measures to protect data integrity and user privacy.

Sharing Your Personal Information

We do not share your personal information with third parties. However, aggregated information about ad performance, such as clicks and impressions, may be shared with our clients.

Your Rights

If you are located in Europe, you have the right to access, correct, update, or delete your personal information. Please contact us at to exercise these rights.

Data Retention

We do not store any data longer than necessary. Cookies expire 30 days after they are last accessed, and other collected data is retained only as long as needed to fulfill our processing purposes.


We implement industry-standard security measures to protect your information, acknowledging that no system is ever completely secure.

Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, to make inquiries, or to lodge a complaint, please contact us via email at or by mail at Adserve AS, Åsveien 3, Ski, 1424, Norway.